Shweta Pakhare – Mar 11, 2024
Introduction
Did you know the global number of mobile game users in the digital media market is forecast to reach up to 2 billion by 2027?
Source – Statista, Number of mobile gamers worldwide 2017-2027
The mobile games industry, and especially the hypercasual industry, has seen tremendous growth. Each year, thousands and thousands of games continue to be published on the two leading publishing platforms; Google Play Store and the iOS App Store. With this increase, there is a need to design engaging mobile games with high user retention.
There are ever-changing trends and developments that ensure creativity and efficiency in the mobile game development process. For example, it helps to focus on current trends in the market to ensure success (take the puzzle mobile games that are one of the favorites at the moment!) Another is the need to avoid overcomplication and setting too many difficult tasks in the game. This often comes at the cost of the user not feeling inconvenienced, unrewarded, or dissatisfied with the game.
So, let’s dive into the 10 best mobile game development tips for 2024
Stay Ahead of the Game
As mentioned above, it’s best to stay informed about the latest trends in mobile gaming. For instance, the rise of cloud gaming, NFT, or blockchain-based games. Trends are always evolving, so it is key to look out for those that are unique, relevant and explore different themes, mechanics, features, platforms, and more!
User-Centric Game to the Rescue!
UCD is an essential process that follows the intended user needs, preferences, and goals to create satisfying and engaging user experiences. In fact, one of the most crucial objectives of UCD is to create consistency in the user experience. One of the ways to know the most in demand genres is to reach out to or consult a mobile game development company.
Integration of AI
The future is here and now—artificial intelligence (AI) and machine learning are changing the game! They are powerful tools that can help create personalized and adaptive gameplay experiences. Not only does it offer features like generative AI content, but it also designs dynamic characters and narratives.
Partner Up!
Strategic brand partnerships can be a powerful way to amplify your game’s reach and leverage existing audiences. Collaborate with brands that complement your game’s theme or target demographic to gain access to new players and generate buzz. Remember, successful partnerships are mutually beneficial, so ensure your collaboration offers value to both parties.
Web3, Blockchain, Crypto, and NFT-Based Games
The potential of Web3 and technologies like blockchain, crypto, and NFT is transforming various industries. Incorporating elements of Web3 and/or blockchain technology, such as creating unique in-game items that players can own and trade, or exploring play-to-earn models, can incentivize player engagement.
Focus on Playtime
Once a new player is convinced and has opened up the game, the next step is letting them know their time spent playing will actually be fun. Players need to be reassured that their free time is not being wasted. Some of the ways to ensure high-quality game sessions are through retention hooks, satisfying rewards, acknowledging player achievements, built-In gameplay challenges, etc. Examples of these can be: daily rewards, push notifications, satisfying feedback, etc.
Prioritizing Non-Disruptive Monetization
Generative revenue is essential, but exercising non-intrusive monetization strategies is equally important. Disruptive mobile game ads within the ads can ruin a potentially seamless user experience and alienate players. Consider providing a non-intrusive monetization strategy that includes in-app purchases, power-ups, or even subscription models.
Success depends on balancing player happiness, intuitive gameplay, and monetization.
The Power of Sound Design
A well-designed sound can impact the overall gameplay significantly. Thanks to this, players can feel the emotional effect of the game, get a sense of a unique atmosphere, and unlock valuable cues. While audio can draw users into the game, it’s also good to know that users also play games without sound, for example, on public transport. This doesn’t mean skipping the audio completely, but having a well-balanced approach can still elevate your game.
The Art of Marketing
Just as with any other product or service, everything is incomplete without effective marketing. This goes hand in hand with reaching your target audience and generating excitement for your game by curating a relevant and impactful strategy. This can include using multiple diverse channels, social media engagement, influencers, or brand partnerships. To successfully communicate your game’s USP, you can attract users and also establish a loyal player base.
Always Analyse the Data
It’s a data-driven world we live in today, and it’s crucial to repeatedly analyse user data to understand player behaviours, preferences, and motivations. This can make or break your game because this data can provide invaluable insights which can help you optimize and identify any areas for improvement, and ensure players find your game enjoyable.
By following these tips, you can equip yourself with the knowledge and strategies needed to navigate the ever-changing mobile gaming landscape and bring engaging experiences to mobile gaming players in 2024.
For more such mobile gaming insights and updates, follow us on our social media platforms!