Ready to dive deeper into the world of mobile gaming at TapNation? Here are our latest May insights, partnerships, events, case studies, and more!
DevNation Vietnam: First TapNation Event in Asia
We hosted our first-ever TapNation event in Hanoi, Vietnam — and it was a success! Our team had the pleasure of meeting many talented studios, and we’re already looking forward to more collaborations ahead. A big thank-you to GameGeek Asia for the partnership — Vietnam’s game dev scene is one to watch.
Doll Dress Up 50M Downloads
Doll Dress Up has just passed the 50 million download mark. This milestone reflects the game’s universal appeal and the strong community it has built around self-expression and creativity. A big shoutout to the teams behind its continued growth and success.
Gamesforum: UA Strategy Talk
At Gamesforum Barcelona, our UA Lead Marina Feres Hallack caught up with Peggy Anne Salz to share how TapNation is leveling up user acquisition in 2025. From the rise of UGC creatives to the growing role of longer videos and playables, she shared how TapNation is evolving its strategy to stay ahead.
TapNation Ranked Among Top Remote Employers
TapNation was ranked among the top remote-friendly companies by Welcome to the Jungle France. Flexibility, trust, and performance are core to our work culture — and we’re always looking for new talents to grow with us.
New Article: The KPIs That Really Matter
Hybrid casual success starts with smart metrics — not guesswork. In our latest blog, we break down the KPIs that drive real growth: from CPI to ARPDAU, retention to LTV. See why performance data is the real game-changer when it comes to scaling.
TapNation at TOKEN2049 Dubai
Following Paris Blockchain Week, our Head of Web3, Philippe Lenormand, took the conversation further at TOKEN2049 in Dubai — connecting with industry leaders and exploring new partnership opportunities at the intersection of blockchain and gaming.
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