Vincent Février – Sept 18, 2023

Introduction

In the ever-evolving landscape of mobile gaming, advertising has become a crucial revenue stream for developers while also providing players with engaging content and rewarding experiences. Mobile game ad formats have come a long way, offering a variety of options for both developers and advertisers to reach their target audiences effectively. In this article, we’ll explore the most popular mobile game ad formats that have gained traction in recent years and that will help you reach the top!

1. Interstitial Ads

Interstitial ads are full-screen advertisements that appear at natural breaks in gameplay, such as between levels or when transitioning from one screen to another. These ads are typically displayed for a few seconds and can include images, videos, or interactive elements. Interstitial ads are known for their high visibility and effectiveness in capturing players’ attention.

Key Features:

• Full-screen ads.
• Appear during natural breaks in gameplay.
• Highly effective at grabbing players’ attention.
• Suitable for various ad content types, including videos and interactive experiences.

Benefits:

• High visibility and engagement.
• Excellent for promoting other mobile games or products.
• Can be used to increase ad revenue without disrupting gameplay flow.

2. Rewarded Video Ads

Rewarded video ads offer an exceptional win-win scenario for both players and developers. In this ad format, players willingly opt to watch a brief video advertisement in exchange for valuable in-game rewards. What sets rewarded video ads apart is their remarkable feature of a 100% viewing rate. Players must watch the entire ad to unlock their coveted rewards, making this format exceptionally valuable.

Key Features:

• Players willingly choose to watch ads for in-game rewards.
• Typically, these ads are short, spanning 15 to 30 seconds.
• Encourage extended playtime and enhance player retention.
• Highly effective for driving user actions, such as app installs or purchases.

Benefits:

• Provides a positive user experience as players receive tangible rewards.
• Achieves a 100% viewing rate, ensuring advertisers’ content is seen in full.
• Highly engaging, with industry-leading conversion rates.
• Particularly appealing to advertisers seeking guaranteed viewership and conversions.

Rewarded video ads shine in the mobile advertising landscape due to their inherent value proposition – a guaranteed viewing rate. This characteristic sets them apart from other ad formats like interstitials, making them a powerful choice for developers and advertisers alike.

3. Playable Ads

Playable ads take interactivity to the next level. Instead of passively watching a video or image, players get to experience a mini-version of the advertised game before deciding to download it. These ads are highly engaging and can give players a taste of the gameplay, mechanics, and overall experience, increasing the likelihood of conversion.

Key Features:

• Interactive ad format where players can sample the game.
• Provides a preview of the gameplay.
• Engaging and immersive.
• Effective for showcasing the unique features of a game.

Benefits:

• Increased user engagement and conversion rates.
• Higher-quality installs as users have a better understanding of the game.
• Appeals to gamers looking for new experiences.

4. Banner Ads

Banner video ads, one of the earliest mobile ad formats, are compact advertisements that can appear at different locations on the screen, such as the top or bottom, depending on the game’s design. Notably, the size and placement of these banners can vary significantly based on the specific requirements of each game. Additionally, some advertising networks offer adaptive banners that adjust in real-time to fit the game’s layout seamlessly.

Key Features:

• Compact and non-intrusive ads that occupy a portion of the screen.
• Continuous visibility during gameplay.
• Banner size and placement flexibility to suit diverse game layouts.
• Availability of adaptive banners that dynamically adjust to the game’s design.

Benefits:

• Non-disruptive to gameplay, allowing for uninterrupted user experiences.
• Adaptability to different game layouts, ensuring a harmonious appearance.
• Versatile and easy to implement, catering to various ad sizes and positions.
• Adaptive banner options offer real-time optimization for improved engagement.

Banner video ads, with their adaptability and varying sizes, accommodate the unique characteristics of each game, making them a versatile choice for developers and advertisers aiming to strike the right balance between monetization and user experience.

5. Native Ads

Native ads seamlessly blend into the game’s user interface, mimicking the look and feel of the game itself. These ads are often integrated into menus, loading screens, or other non-intrusive elements. Native ads aim to provide a more organic and less disruptive advertising experience. When done right, they can enhance the overall immersion of the game and contribute to player retention.

Key Features:

• Ads that harmonize with the game’s aesthetics.
• Often integrated into game menus, loading screens, or story elements.
• Designed to feel like a natural part of the game.
• Can include sponsored content, product placements, or in-game events.

Benefits:

• Enhances player immersion and retention.
• Provides a less intrusive advertising experience.
• Effective for promoting products or services in a contextually relevant way.

6. Audio Ads (Immersive Sound Advertising)

Audio ads represent a unique and immersive form of advertising within mobile games. Instead of relying solely on visuals, audio ads harness the power of sound to engage players. These ads typically play in the background while the game is running, offering a non-intrusive yet highly effective way to convey brand messages or promote products to players.

Key Features:

• Auditory advertising experience.
• Non-disruptive to gameplay.
• Suitable for conveying brand messages and promotions.

Benefits:

• Diversifies ad formats and engages players through sound.
• Allows for creative storytelling and branding opportunities.
• Enhances the overall gaming experience without interrupting gameplay.

7. In-Game Ads (Billboard)

In-game ads, specifically billboard ads, take advantage of virtual billboards or advertising spaces within the game environment. These billboards showcase brand messages, imagery, or video content in a contextually relevant manner. By integrating these ads into the game’s world, developers can create a more realistic and immersive experience for players.

Key Features:

• Integration of brand messages or content within the game environment.
• Contextually relevant placement of ads within the game’s world.
• Realistic and immersive advertising experience.
• Opportunity for dynamic ad updates and changes.

Benefits:

• Creates a more immersive and engaging game world.
• Offers a contextually relevant advertising experience.
• Allows for dynamic ad updates, keeping the game environment fresh.
• Provides opportunities for long-term partnerships with brands.

8. Direct Brand Deal Ads Integration

Direct brand deal ads integration involves collaborating directly with brands for in-game advertising. Developers integrate brand content, products, or promotions seamlessly into their games. These deals often result in unique, contextually relevant ad experiences tailored to the game’s theme. However, we take a comprehensive approach by combining all these ad formats – including audio, in-game, and rewarded video ads, among others – with specialized integrations to create immersive and contextually relevant ad experiences.

Key Features:

• Collaboration with brands for in-game advertising.
• Integration of brand content or promotions.
• Contextually relevant ad experiences.
• Tailored to the game’s theme and audience.

Benefits:

• Enables customized and unique ad experiences.
• Allows developers to monetize their games while enhancing player engagement.
• Offers opportunities for long-term partnerships with brands.

Conclusion: A Dynamic Era of Mobile Game Advertising

The world of mobile game advertising has evolved into a dynamic landscape that offers diverse opportunities for developers, advertisers, and players. From high-impact interstitials to the immersive soundscapes of audio ads, the guaranteed engagement of rewarded video ads, and seamless integrations of native ads, each format brings unique strengths to the table. Direct brand deals and in-game ads (billboard) further enrich the experience, fostering partnerships and creating immersive game worlds.

As the mobile gaming industry continues to expand, these ad formats contribute to a thriving ecosystem, emphasizing the importance of a delicate balance between monetization and user satisfaction while promising continued innovation and engaging experiences for all stakeholders.