Mertcan Dogrucan – Oct 2, 2025
Introduction
Publishing a mobile game today isn’t just about getting it onto the store — it’s about building something scalable, with potential to monetize, and ready to compete globally. As a leading mobile game publisher, TapNation has built its model around one core idea: success happens when studios and publishers move as one team.
Proven Track Record
We’ve published dozens of global hits across many genres and not just fast launches, but long-term performers. With 1.5 billion downloads under our belt, we know what it takes to scale in today’s ultra-competitive mobile landscape.
What that means for studios:
Once we have a great idea and a good execution on a prototype, we bring a tested system to the table — creative production, CPI testing, gameplay feedback, monetization planning, and more. It’s not guesswork it’s pure expertise, and we share it with our partners at every step.
Here’s a closer look at what makes our publishing approach different and how we help studios grow, game after game.
3 Ways TapNation Gives Games a Competitive Edge
LaunchOps: Turning Potential into a Perfect Launch
Speed is critical on the step before launching a game. TapNation’s LaunchOps process allows us to quickly implement new features, integrate assets, and set up analytics — optimizing a game that already shows potential and preparing it for a successful release.
Why it matters:
- Rapid improvements based on gameplay feedback
- Precise analytics setup for post-launch performance
- Efficient integration of creative and technical enhancements
“Our LaunchOps efficiency is most critical before the official launch of a game, when we have a promising prototype and are adding more features. Specifically, when a studio brings us a promising prototype or game with high potential, our ability to quickly implement improvements such as new features, assets, and analytics events directly impacts the game’s readiness and performance at the release. That’s what makes the difference between a launch and a great launch. And this pre-launch optimization is one of the key factors why studios choose us.”
— says Mertcan Dogrucan, Senior Publishing Manager at TapNation
Alternative Stores Strategy: Expanding Your Game’s Reach
At TapNation, we don’t stop at the traditional App Store or Google Play. To help studios reach new audiences and diversify revenue, we actively release games on Nintendo Switch, Amazon Appstore, Huawei AppGallery, HTML5 platforms, and more. Our top hits, including Color Water Sort, Thief Puzzle, and Parking Jam, are available on Nintendo Switch, with recent additions like Truck Driving continuing to expand our catalog.
Benefits for studios:
- Access to less saturated markets: reach players outside the usual mobile ecosystem.
- Targeted audience reach: publish on platforms that match your game’s style and audience, ensuring every launch connects with the right players.
- Increase downloads and revenue: every additional platform is a new growth channel.
“Bringing mobile titles to alternative platforms like Nintendo Switch or HTML5 portals has helped our games extend their lifecycle and reach entirely new audiences.”
— says Deniz Can Köse, Senior Project Manager of Alternative Stores at TapNation
Scale Automation: Smarter, Faster, Stronger with AI
At TapNation, automation and AI are at the heart of how we work daily and help studios scale games efficiently. We power our publishing model with AI by accelerating and optimizing every stage of game development and marketing. From game design to creative production, ASO, and UA campaigns, we leverage cutting-edge tools like UAhero, Google Nano-Banana and Layer.ai for image generation, and Google Veo3 for marketing creative ideation, among others, to streamline processes, boost performance, and maximize ROI.
It helps design engaging gameplay loops, levels, and social features, and craft memorable characters with distinctive traits and visuals. AI also enhances creative assets and app store presentations, refines ASO, and optimizes ad placements, in-app purchases, and sponsorships for maximum revenue without disrupting the player experience. On the marketing side, we use AI to identify target audiences, improve ad campaigns, and support retargeting to boost engagement and LTV. Combined with automation, these tools speed up asset creation by up to 90% and coding by 30–40%, freeing teams to focus on creativity and strategy. By working with TapNation, studios gain direct access to these AI-driven processes, enabling them to scale games faster, smarter, and more efficiently.
What TapNation Brings as a Publisher
A True Partner, Not Just a Publisher
TapNation isn’t just a platform — it’s a team. We share knowledge, tools, and experience to help studios build sustainable success beyond a single title. From early design to LiveOps, we work side by side with studios to co-create, co-analyze, and co-scale.
From day one, it’s a collaboration:
- Joint GDD creation
- Regular design, performance syncs and economy
- Marketing and monetization strategy
- Creative production and testing
- LiveOps and community support
Your game stays your vision, we just bring the systems to elevate it toward long-term success.
And after years in the industry, we’ve built a vast network of reliable, high-performing partners, from creative agencies to tech providers, ensuring that our studios benefit not only from our internal expertise but also from the strength of the ecosystem we’ve built around them.
Expertise in All Genres
We don’t believe in a one-size-fits-all pipeline. Every genre has its own mechanics, monetization models, and player behaviors and its own traps. Having surpassed 1.5 billion downloads across games in multiple genres, our publishing teams have built deep expertise that allows us to deliver guidance that’s always tailored, data-driven, and strategically sound.
Puzzle, shooter, idle, runner, merge — we don’t just know what works. We know why it works. And we guide your game with that insight, from prototype to post-launch growth.
A Creative Powerhouse
While we partner with studios worldwide, 80% of our global hits originate from our own game ideas or in-house product and creative team. Our in-house team constantly generates, tests, and refines new concepts — giving our partners a strong foundation to build from and a proven creative direction that’s market-ready from day one.
Innovation-Driven at Every Step
The mobile market moves fast and so do we. Whether it’s exploring new gameplay formats, running A/B tests, or spotting behavioral shifts in player data, we push for innovation at every stage.
What makes it easier for our partners is our unified platform: all test results and performance data are displayed in one place, organized by clear columns for each game and every metric. You don’t have to jump between multiple tabs or platforms — everything you need is centralized, transparent, and easy to act on.
We also invest heavily in technology developing our own tools, automations and maintaining a dedicated studio platform that gives our partners full transparency and control over their data, performance metrics, and optimization roadmap.
In addition to that we also provide our partner studios with regular trend reports — packed with creative insights, emerging mechanics, and market shifts to help teams stay inspired, informed, and one step ahead of the competition.
Our job isn’t just to execute. It’s to help you innovate.
Studio Testimony from Weegoon by Mr. Trong, CEO of Weegoon
Final Word: Why It Matters
Great games need more than luck. They need the right partner — with real expertise, the systems that actually work, and the mindset to scale with you.
At TapNation, our model isn’t just built to launch games. It’s built to turn strong concepts into long-term successes and help studios grow, game after game.
Got a prototype? A killer concept? Or a studio ready for the next leap?
👉 Contact us here and let’s start building something big together.
Our Success Stories
Thief Puzzle
Wordling
Hero Making Tycoon
Guess Their Answer
Resources
[1] – https://www.tap-nation.io/blog/how-tapnation-is-transforming-mobile-gaming-with-ai/
[2] – https://www.tap-nation.io/blog/5-ways-tapnation-leverages-ai-in-mobile-game-development/
[3] – https://www.tap-nation.io/blog/why-alternative-platforms-matter-in-mobile-gaming/
[4] – https://ultimate-publishing.com/2025/truck-driving-now-available-on-nintendo-switch/
